Voilà Oggetti Milanesi was born from the idea of creating tableware and home objects that combine simplicity, elegance, and Italian design.
The first moment of encounter and creative understanding happened in the DE PADOVA showroom in Milan, where I presented a series of Made in Italy tableware pieces, entirely handcrafted and the result of the finest Italian craftsmanship.
My background is artistic: I have always painted on porcelain, and over time I felt the desire to shape a design table collection that would express my aesthetic vision.
After evaluating various materials, the choice naturally fell on high-quality Italian porcelain—a noble, luminous material, perfect for enhancing the drawing.
Italy is the homeland of design, quality, and understated beauty. Being Italian, it was important to me that every decision reflected this identity.
After a long journey of research among both large and small companies, I chose to collaborate with D’Ancap, a historic manufacturer in Sommacampagna (Verona), a leader in the industry with the remarkable distinction of still being a family-run company despite its size. (D’Ancap is, among other things, an official supplier to Palazzo Chigi in Rome).
I was looking for a white porcelain—not too cool nor ivory, but strictly white. And a good design, rather classic in shape, that could embrace and enhance my drawings.
The table is a fundamental moment of conviviality in everyone’s life, whether rich or poor. At the table we talk, we get to know one another, we enjoy food, we drink good wine…
If a table is well cared for and adorned with porcelain, ceramics, flowers, and fabrics, it brings with it a sense of joy and warmth. It is an essential part of life, in every home and every era; indeed, it has always been depicted by painters throughout the centuries.
From this came the idea of my “little houses,” a theme that accompanies many of my table collections.
Many years ago, during a trip to Tunis, I was captivated by the white houses with turquoise shutters, and by the way the buildings fit into one another. Since then, the little house has become a recurring motif in my work: a simple shape, made of rectangles and triangles, representing the sense of home, return, and refuge.
I often pair this symbol with the crescent moon, which—with its poetry—marks time and invites us to dream.
This is my way of portraying the world through drawing and materials: with simplicity, harmony, and a passion for Italian artisanal design.
I should add that my color combinations are inspired by Divisionist painting: the blend of various hues creates a single, unique color.
Laura Pedone