Voilà oggetti milanesi was born with the idea of manufacturing essential and elegant objects for the table and the house 100% Italian made.

The DE PADOVA Milano showroom acted as meeting point as well as intellectual inspiration by presenting a Christmas gifts collection of 100% Italian handmade objects. 

Coming from a cultural and artistic background I am used to paint  on porcelain  so  when over the time I started thinking of a collection for the table I  considered different  materials.

The choice was between porcelain or ceramic and each item had to be “made in Italy”. 

Italy is the country of design and of aesthetic and being myself Italian the choice had to be…Italy.

After a scrupulous study of different big and small factories my choice fell on D’ANCAP in Sommacampagna, near Verona. It is the  leading company in the sector  with the huge advantage of being  a family business but at the same time an important  company (D’ANCAP are the suppliers of Palazzo Chigi, our Prime Minister’s residence).

I was looking for a simple product with a good design, a classical shape that could be enhanced by my drawings.

Moreover I wanted a white porcelain, not white/white, nor ivory white, but absolutely white!

The table is a very important convivial moment in everyone’s life, no matter if  rich or poor. 

At table we come together, we talk, we enjoy food and appreciate good wine.

Nothing is more  enjoyable than a carefully set table with porcelain or ceramic tablewear, flowers, cutlery and table linen.  A favorite subject for painters of every century. 

Now I want you to know why, having chosen the porcelain I was looking for I have always been  drawing “casette” (little houses).

A long time ago a  trip to Tunis has been crucial for my  “casette” drawings.

I was under the charm of the white local houses with turquoise blinds and the agglomeration of the buildings.

Since then I have always conceived figures with the consistency of the “casette”.

Those colors are very familiar to me, they are part of my vocabulary. 

The “casette” have ancient origins and have a simple shape: square or rectangle, entrance, window, a triangle for the roof…

It is the harbour you always reach no matter if it is cold, or hot, if you are happy or sad. 

The interlocking of a certain number of “casette” becomes a small village, a bigger number… a city. 

And  I never forget to  add the moon. 

The moon rising  is romantic, makes you dream… and its path marks the time passing.

Moreover for me the set of colors is inspired by divisionist painting: the set of different colors confers one only color.

 

Laura Pedone